See Lance Ride

August 19, 2004

Eric Neel of ESPN has a wonderful column talking about the new Nike commercial featuring Lance Armstrong.

The ad is simple and powerful, and very effective.

Nike has its corporate roots in college track, and their Just Do It campaign is a reminder to all of us of the pleasure that comes with bodily motion and physical activity. As Neel points out, this particular paen to exertion manipulates our emotions -- as do most Nike ads -- but it does it so well that neither he nor I mind the journey.

Of course, I run in New Balance because they are the best shoes for my knees, but I do approve of the way that Nike is combining good business with good public health.

"Just DO it" is not such a bad slogan for life in general.

Posted by Red Ted at August 19, 2004 10:23 AM | TrackBack

I've been enjoying the Adidas commercials during the Olympics. Expecially the one featuring Nadia & the other young gymnast, on the uneven bars together, via CGI.

"Nadia was the first to show us that perfection is possible -- not once, but seven times." Nadia nods at the young girl as if to say, "You can do it, too."

And can ya *believe* that Paul Hamm??

Posted by: KJ at August 19, 2004 02:53 PM

The Nike ad was awsome, though many people don't realize there's a difference in the shirt he's wearing, in the rain and city parts he's wearing a long sleeve undershirt... that lets you know... not even Nike makes perfect commercials.

Posted by: Gary. at September 26, 2004 10:50 AM
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